What is Influencer Marketing?
Influencer marketing is a form of marketing in which focus is placed on influential people or brands rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.
Influencer marketing, in a commercial context, comprises four main activities:
- Identifying influencers
- Marketing to influencers, to increase awareness of the firm within the influencer community
- Marketing through influencers, using them to increase market awareness of the firm among target markets
- Marketing with influencers, turning them into advocates of the firm
Working Bull Terrier are Influential and trusted
Established in 2013 on Facebook, Working Bull Terrier was created to highlight what we see as the negative direction the show line Bull Terrier has taken in looks and working ability due to poor form.
We have a large, active and engaged audience within a niche which we also take advantage of ourselves with our own range of premium quality branded Dog Collars.
Online Presences – Reach tens of thousands
‘Working Bull Terrier’ is the largest page and main focus at present. I have since started my breeding program and official kennel which is known as ‘Dominion Bull Terriers’.
As an extension of the Brand, we have recently added a ‘Staffordshire Bull Terrier’ page and group which is growing at a very fast rate.
We recently started selling our own premium quality branded dog collars to our community which have been very popular and can be found on the ‘Working Bull Terrier Supplies’ page.
Please take the time to have a look at our social media presences listed below.
What we can offer
Sponsoring Working Bull Terrier will help you build, develop and maintain your brand awareness by helping you:
- Reach a directly relevant market in relation to your product
- Be seen and remembered by an international audience
- Be seen and talked about by an active and engaged community
- Sell your products/services
- Create loyal advocates of your brand
- Build brand familiarity
- Share our customer data(names and emails) with you for marketing purposes
How will we deliver this
- Craft posts within our group to spark conversation amongst our community and beyond
- Actively use your products on the animal(s) within our own breeding program to build confidence and familiarity
- Subtly include your products in our future content (strategic product placement)
- Provide product reviews across social media platforms and website
- Banner ads on website and on our social media
- Showcase your product’s contribution to the great condition of our own animals
- Run social media competitions on your behalf
What we want in return
We’re aware many companies do not have large advertising budgets which is where influencer marketing can be excellent value for money with very little risk or cost to your company considering not only the number of people you will reach, but having your products seen to be used by a cool, up and coming trusted brand.
Many companies give out so many free samples without any benefit or return, failing to even turn the recipient into a paying customer as most are just looking for something for free.
We’re looking for the animals in our official breeding program to be ‘powered’ by your company, we are looking for products such as; food, supplements, toys, training aids or anything else you may want to offer for us to expose.
Get in touch
If you would be interested in sponsoring us any products, no matter how small, please use the below contact form and we will be in touch to discuss your needs.